maasai-women-members-of-cmmf

Ten Habits of Award Winning Sustainable Tourism Businesses in East Africa

Ten Habits of Award Winning Sustainable Tourism Businesses in East Africa – STTA Investigates The tourism industry is awash with awards. It is equally awash with “green-washers”. Green-washers are those businesses that make false claims about their engagement in sustainable tourism practice. In most instances, third parties have not verified

Continue reading
IMG_-fcv2c7

Who will save Paradise?

Tourism sells nothing short of paradise. Whether paradise is an experience or a place depends on the travellers’ perceptions. Nevertheless, this does not make paradise a perception. In real terms paradise is used to refer to pristine, unspoilt, remote places with less modernisation (development) but with modern luxury made available

Continue reading
gallery5

Sustainability is the New Luxury

Sustainability is the New Luxury-Tourism is a business of leisure and recreation. Therefore, quality (luxury) is a key differentiating factor between products. In this industry, excesses also define luxury. Too many tourism professionals still believe that sustainability threatens quality. They still see sustainability in terms of reducing water use, reducing

Continue reading