Community Integration in Tourism Creates Diverse and Authentic Guest Experiences

When host communities are not integrated in tourism by design through policy and business culture, they find ways to engage. Usually they fall short of conventional sector standards and are easily dismissed as a problem to mainstream industry. But these informal SMEs are part and parcel of tourism asset.
Host communities, play a significant role in creating, building and sustaining destination identity. Their integration is not just desirable for direct economic economic benefits but for sustained appreciation of assests that support tourism and for authentic and diverse experiences that reposnisble travelers are continuously seeking. Read more