Destination sustainability is important not only for competitiveness but for supporting achievement of sustainable development goals in a country. Destinations require frameworks to guide private and public stakeholders in managing tourism responsibly for the benefit of local communities, biodiversity, visitors, and tourism investor.
STTA is competent in multiple stakeholder mobilization for development of sustainable tourism benchmarking and recognition tools and programs. Through primary and secondary research we develop benchmarking tools aligned to global standards.
The Green Destination guidelines were piloted and are now being rolled out in Kenya. Tanzania launched its Responsible Tourism Awards and STTA was chief judge in the inaugural Awards. STTA has been co-chair of ATLF awards since inception in 2017.