Sustainable Tourism Coaching and Training for Tourism Businesses

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Businesses lose out on opportunities of being sustainable or risk their reputation through greenwashing because they fail to appreciate that there is a method involved in being a responsible operator.  To optimize opportunities that come with being truly responsible, businesses should follow a step-wise approach.

Who we coach and train

Tour Operators
Travel Agents
Destination Management/Marketing Organizations/Companies
Guides, Tourism Professionals, Managers
Community Based Tourism Enterprises
Accommodation Service Providers


Coaching for businesses – STTA offers a stepwise tool, delivered through coaching, that enables a business to optimize opportunities of being truly responsible operators. Businesses that complete the process receive a Sustainability Passport.

Sustainable Tourism Training for Professionals/ employees in tourism – STTA offers a variety of certificate courses that enhance knowledge and skills in sustainable tourism management from best practices to communication and reporting.


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