Every month, the Young Change Makers Organizes free inter universities seminar on sustainable tourism and conservation. Hosting institutions provide a hosting date, propose a topic of discussion and provide space for hosting the seminar. STTA mobilizes university students from different institutions to participate and engages motivation speakers from private and public businesses, organizations, institutions and agencies to present and discuss with the students on particular issues in sustainable tourism and conservation.

The STTA Young Change Makers Program engages students in essay and social media sustainable tourism advocacy competitions. The best students essays are published in the STTA Sustainable Tourism East Africa Report. The best students in the essay, twit and community awareness competitions also are  sponsored to attend the annual Green Tourism Summit Africa to Network and present their opinions and share their success.  Students are also sponsored, guided and motivated to assess the sustainability of a tourism experience under the STTA-Uniglobe Let’s Go Travel Utalii Bora (Sustainable Tourism Product Watch) Program and present their experience in the form of a creative responsible tourism blog (www.utaliibora.wordpress.com).

The Young Change Makers program gives students the opportunity to solve an industry problem or challenge using their own approach. STTA engages businesses and organizations to present their management challenges to the young innovative students to come up with a solution. The businesses/ organizations provide internship opportunities for students with the best solution to implement their solution at the establishment. Actively engaged students are also picked from time to time from the pool of young change makers to participate in other organization’s events and programs. The best students are also trained by STTA to mentor a community based tourism organization of their choice in their community to do business better. STTA follows the progress of the student and the community based tourism organization for a period of six months.

The STTA Young Change Makers Program is currently establishing sustainable tourism innovation hubs where youth can get the opportunity to research, create and have their innovative ideas incubated into practical industry solutions. This has been inspired by the need to support young change makers who have gone out of their way to apply the knowledge and skills gained from the program to start sustainable tourism businesses/ventures or are leading change in their community or other organizations.