Intergrating sustainable tourism and consumption practices into community based tourism
Community based tourism enterprises lacked proper business setups and experienced product quality and market access challenges
STTA consulted for the Sustour Project in creating the right strategies to address the problem.
CBTEs in Kenya are numerous, but often lack market access for their products. This is often because the CBTE do not operate as businesses, often have similar products and lack the right networks for ensuring sustainable market access and operations.
STTA developed a criteria for assessing market readiness of CBTEs in Kenya, DIY toolkits on sustainable consumption and production for CBTEs in Kenya and created a tourist guidebook for market ready CBTE products.
CBTEs that were beneficiaries of the SusTour project became stable, diversified their products, gained business management and marketing skills and were able to better access tourist markets.