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Community Based Tourism Design and Management

Challenge

CBTEs in Kenya are numerous, but often lack market access for their products. This is often because the CBTE do not operate as businesses, often have similar products and lack the right networks for ensuring sustainable market access and operations.

Solution

STTA developed a criteria for assessing market readiness of CBTEs in Kenya, DIY toolkits on sustainable consumption and production for CBTEs in Kenya and created a tourist guidebook for market ready CBTE products.

Result

CBTEs that were beneficiaries of the SusTour project became stable, diversified their products, gained business management and marketing skills and were able to better access tourist markets.

Latest Posts

April 15, 2026

Ladha Za Africa Culinary Awards Ceremony

We were honored to be invited to the Ladha Za Africa Culinary Awards Ceremony held at Boma International Hospitality College, a powerful celebration of African gastronomy, innovation, and the future of hospitality. The event reaffirmed a critical truth: food is no longer just culture; it is strategy, identity, and a driver of sustainable tourism growth...

January 20, 2026

STTA Sustainable Tourism Trends 2026

FOR IMMEDIATE RELEASE Sustainable Travel & Tourism Africa Announces Africa’s Top 10 Sustainable Tourism Trends for 2026 Nairobi, Kenya – January 2026 — Sustainable Travel & Tourism Africa (STTA), under the leadership of Judy Kepher Gona, has released its much-anticipated report: Africa Sustainable Tourism Trends 2026. The report identifies ten transformative trends shaping the future...

December 3, 2025

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 – STTA Young Change Makers End Year Symposium 2025

On Saturday, the 22nd, we hosted the #sttachangemakers End-of-Year Symposium at the Boma International Hospitality College. We were honoured to welcome our Chief Guest, Mr. Oli Dreike, Footprint & Sustainability Director at The Safari Collection, who spoke on this year’s theme: “𝗔𝗱𝘃𝗮𝗻𝗰𝗶𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆.”The symposium brought together 204 #youthintourism representing 16 universities...

August 12, 2025

STAS25 Recaps – The Climate Challenge: Developing a Tourism Climate Action Plan/Strategy

Facilitator: Dominic Wanjiru, Climate Lead, Sustainable Travel and Tourism Africa In his workshop session, Dominic opened by addressing widespread perceptions surrounding climate change, particularly the increasing frequency and severity of extreme weather events. He acknowledged the fear and sense of overwhelm that many individuals and organizations face when confronted with the scale of the climate...