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We were honored to be invited to the Ladha Za Africa Culinary Awards Ceremony held at Boma International Hospitality College, a powerful celebration of African gastronomy, innovation, and the future of hospitality. The event reaffirmed a critical truth: food is no longer just culture; it is strategy, identity, and a driver of sustainable tourism growth...

FOR IMMEDIATE RELEASE Sustainable Travel & Tourism Africa Announces Africa’s Top 10 Sustainable Tourism Trends for 2026 Nairobi, Kenya – January 2026 — Sustainable Travel & Tourism Africa (STTA), under the leadership of Judy Kepher Gona, has released its much-anticipated report: Africa Sustainable Tourism Trends 2026. The report identifies ten transformative trends shaping the future...

On Saturday, the 22nd, we hosted the #sttachangemakers End-of-Year Symposium at the Boma International Hospitality College. We were honoured to welcome our Chief Guest, Mr. Oli Dreike, Footprint & Sustainability Director at The Safari Collection, who spoke on this year’s theme: “𝗔𝗱𝘃𝗮𝗻𝗰𝗶𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆.”The symposium brought together 204 #youthintourism representing 16 universities...

Facilitator: Dominic Wanjiru, Climate Lead, Sustainable Travel and Tourism Africa In his workshop session, Dominic opened by addressing widespread perceptions surrounding climate change, particularly the increasing frequency and severity of extreme weather events. He acknowledged the fear and sense of overwhelm that many individuals and organizations face when confronted with the scale of the climate...

Speaker: Dr. Ruth Kimaiga, Head of Planning and Corporate Strategy, Tourism Regulatory Authority Dr. Ruth Kimaiga’s presentation centered on the Tourism Regulatory Authority’s (TRA) role in accelerating sustainable tourism through the use of innovative and structured public policy. She began by grounding her remarks in the legal and institutional framework under which the TRA operates....

Speaker: Prof Bonface Kihima, The Technical University of Kenya Professor Kihima’s presentation focused on innovative approaches to community inclusion in the tourism sector, advocating for a decisive shift from extractive models to collaborative systems that center local communities as agents of their own economic and social progress. He underscored the fact that for local communities,...

Over the last two decades, there have been dynamic shifts in the sustainable tourism landscape; from legislation to entry of new players and emergence and redefinition of concepts. But if you ask me where the most dynamic shifts have unfolded, I’d point straight to the social impact space. Changes here have been fascinating, and at...

Speaker: Ben Peterson, Founder and CEO, Purple Elephant Ventures In his presentation, Ben presented an argument that the tourism industry is, by and large, failing to achieve genuine sustainability and regeneration. He estimated that only a small fraction around 5% of the industry truly prioritizes sustainability, while the majority engage in minimal, often superficial efforts...

We continued strong into the second quarter of the year, hosting and attending several events within the industry. Here’s our Q2 quarterly newsletter outlining everything we did. To keep up to date with our upcoming events visit events.sttakenya.org or Follow us on social media @sttakenya or @sttafrica