HomeCreating opportunities for local communities to participate in the tourism value chain

Projects

> Creating opportunities for local communities
to participate in the tourism value chain

Challenge

Tourism has often been presented as a strategy for supporting local communities in developing countries to address income poverty. Local entrepreneurs in Kilifi county were under resourced in taking advantage of tourism development in Kilifi county, one of the most visited destination in Kenya.

Solution

STTA worked with Airbnb to train local entrepreneurs in Kilifi county in using the Airbnb platform to host and create enjoyable experiences for visitors. STTA also supported the beneficiaries in understanding and applying sustainable tourism business management practices during hosting or offering their experiences.

Result

Multiple local entrepreneurs, most of the with low technology skills were able to list their accommodation and tourism experiences on the Airbnb marketplace.

HomeCreating opportunities for local communities to participate in the tourism value chain

> Creating opportunities for local communities
to participate in the tourism value chain

Challenge

Solution

Result

Tourism and

Sustainability

> Creating opportunities for local communitiesto participate in the tourism value chain

Challenge

Solution

Result

> Creating opportunities for local communities
to participate in the tourism value chain