EVENTS

WHAT'S HAPPENING

> News & Insights
STAS

STAS25 Recaps – The Climate Challenge: Developing a Tourism Climate Action Plan/Strategy

Facilitator: Dominic Wanjiru, Climate Lead, Sustainable Travel and Tourism Africa In his workshop session, Dominic opened by addressing widespread perceptions surrounding climate change, particularly the increasing frequency and severity of extreme weather events. He acknowledged the fear and sense of overwhelm that many individuals and organizations face when confronted with the scale of the climate

Read More »
August 12, 2025 No Comments
STAS

STAS25 Recaps – Innovation in Public Policy to Accelerate Sustainable Tourism

Speaker: Dr. Ruth Kimaiga, Head of Planning and Corporate Strategy, Tourism Regulatory Authority Dr. Ruth Kimaiga’s presentation centered on the Tourism Regulatory Authority’s (TRA) role in accelerating sustainable tourism through the use of innovative and structured public policy. She began by grounding her remarks in the legal and institutional framework under which the TRA operates.

Read More »
August 11, 2025 No Comments
STAS

STAS25 Recaps – Innovative Models-Community Inclusion

Speaker: Prof Bonface Kihima, The Technical University of Kenya Professor Kihima’s presentation focused on innovative approaches to community inclusion in the tourism sector, advocating for a decisive shift from extractive models to collaborative systems that center local communities as agents of their own economic and social progress. He underscored the fact that for local communities,

Read More »
August 9, 2025 No Comments
STAS

STAS25 Recaps – Impact Investment. Innovating Differently

Speaker: Ben Peterson, Founder and CEO, Purple Elephant Ventures In his presentation, Ben presented an argument that the tourism industry is, by and large, failing to achieve genuine sustainability and regeneration. He estimated that only a small fraction around 5% of the industry truly prioritizes sustainability, while the majority engage in minimal, often superficial efforts

Read More »
August 8, 2025 No Comments
STAS

STAS25 Recaps – Innovative Youth Centred Tourism Ecosystem, for Youth-Led Change-Making and Sustainable Development in Kenya

Speaker: Prof Marina Novelli, Director of the Sustainable Travel and Tourism Advanced Research Centre (STTAR-C), Nottingham University Business School In her presentation, Prof. Marina outlined a broader vision aimed at challenging the existing systemic failures within the tourism ecosystem. The focus was not merely on short-term fixes, but on promoting sustainable and inclusive tourism development

Read More »
August 7, 2025 No Comments
STAS

STAS25 Recaps – Travellers Philanthropy: Stories VS Systems. From Feel-Good Giving to System -Aware Tourism.

Speaker: Dr. Amy Scarth, Founder, The Whys Dr. Amy Scarth’s presentation delivered a deeply reflective and critical analysis of travel philanthropy, moving beyond the often simplistic and romanticized notions of charitable giving in tourism. Drawing from a qualitative study conducted in rural communities near national parks, she invited the audience to interrogate long-held assumptions about

Read More »
August 6, 2025 No Comments
STAS

STAS25 Recaps – Co-creating Regenerative Futures with Communities

Speaker: Marta Gras, Enkopiro Camp, Maasai Mara Marta Gras presented a compelling case for a paradigm shift in cultural tourism interactions, advocating for more meaningful, respectful, and collaborative engagements with local communities. Drawing from her experience working with the Maasai community in Kenya, she critiqued the often superficial nature of typical tourist interactions that treat

Read More »
August 5, 2025 No Comments
STAS

STAS25 Recaps – Strategic Storytelling to Sell Sustainable Travel

Speaker: Marissa Volkman, Project Manager, GLP Films Marissa Volkman’s presentation, more of a visual storytelling masterclass, looked into the power of strategic storytelling in promoting sustainable travel and positioning hotels as ideal destinations for soft adventure and responsible travelers. Through striking visuals and clear narrative structure, she unpacked how stories can be used not just

Read More »
August 4, 2025 No Comments
STAS

STAS25 Recaps – Aligning Growth with Responsibility: Kenya’s Strategic Vision for Sustainable Tourism

Speaker: Mr. Nobert Talam, Director General, Tourism Regulatory Authority Mr. Talam outlined Kenya’s tourism sustainability strategies while presenting the country’s ambitious targets of increasing international tourist arrivals to 3 million by 2024 and 5 million by 2027. These goals are not only about growth in numbers but are rooted in a vision of responsible and

Read More »
August 2, 2025 No Comments
STAS

STAS25 Recaps – From Best Practices to Valuable Practices

Panelists: Mr. Alan Dixon, Ms. Miriam Obegi, Ms. Shammi Shah, and Ms. Sharon Rombo Moderator: Ms. Christine Olanga This session brought to life the concept of shifting from conventional “best practices” to “valuable practices” through real-world examples shared by industry leaders. The conversations by Let’s Go Travel Uniglobe, Saruni Basecamp, Travel 4 Purpose, and Nomad

Read More »
August 1, 2025 No Comments
STAS

STAS25 Recaps – Making the Shift from Best Practices to Valuable Practices for Impact

Speaker: Judy Kepher Gona, Founder and Executive Director, Sustainable Travel and Tourism Africa The presentation by Judy Kepher Gona addressed a crucial evolution in the field of sustainable tourism, the need to shift from the widely used concept of “best practices” to a more grounded and impactful approach, “valuable practices.” Judy made a compelling case

Read More »
July 31, 2025 No Comments
STAS

STA25 Recaps – Beyond the Checkbox: Impact Sustainability Reporting to Build Trust

Facilitator: Samantha Smits, Founder, Smits SusTour Consultancy The presentation by Samantha Smits focused on the importance of moving beyond mere compliance in sustainability reporting towards creating impactful narratives that foster trust. In her address, Samantha pointed out that many organizations struggle with sustainability reporting due to a range of challenges that include the overwhelming number

Read More »
July 30, 2025 No Comments

Looking to partner and make a difference?

Get in touch

How can we help you?​ Get a quick consult

Get in touch

About Us

Sustainable Travel and Tourism Africa is a consulting company committed to supporting sustainability of tourism destinations and businesses.

GET STARTED

FOCUS AREA

CONTACTS

Mezzanine Floor, Piedmont Plaza,
Ngong' Road, Nairobi
+254 7052 83658
+254 7181 27557 knowledge@sttakenya.org

Facebook-f Twitter Linkedin Youtube

STTA Kenya © 2024 All rights reserved. Designed by Savannah Software Solutions.