STAS25 - STTA Consulting

STAS STAS25STAS25 Recaps – The Climate Challenge: Developing a Tourism Climate Action Plan/Strategy

August 12, 20250

Facilitator: Dominic Wanjiru, Climate Lead, Sustainable Travel and Tourism Africa In his workshop session, Dominic opened by addressing widespread perceptions surrounding climate change, particularly the increasing frequency and severity of extreme weather events. He acknowledged the fear and sense of overwhelm that many individuals and organizations face when confronted with the scale of the climate...

STAS STAS25STAS25 Recaps – Innovation in Public Policy to Accelerate Sustainable Tourism

August 11, 20250

Speaker: Dr. Ruth Kimaiga, Head of Planning and Corporate Strategy, Tourism Regulatory Authority Dr. Ruth Kimaiga’s presentation centered on the Tourism Regulatory Authority’s (TRA) role in accelerating sustainable tourism through the use of innovative and structured public policy. She began by grounding her remarks in the legal and institutional framework under which the TRA operates....

STAS STAS25STAS25 Recaps – Innovative Models-Community Inclusion

August 9, 20250

Speaker: Prof Bonface Kihima, The Technical University of Kenya Professor Kihima’s presentation focused on innovative approaches to community inclusion in the tourism sector, advocating for a decisive shift from extractive models to collaborative systems that center local communities as agents of their own economic and social progress. He underscored the fact that for local communities,...

STAS STAS25STAS25 Recaps – Impact Investment. Innovating Differently

August 8, 20250

Speaker: Ben Peterson, Founder and CEO, Purple Elephant Ventures In his presentation, Ben presented an argument that the tourism industry is, by and large, failing to achieve genuine sustainability and regeneration. He estimated that only a small fraction around 5% of the industry truly prioritizes sustainability, while the majority engage in minimal, often superficial efforts...

STAS STAS25STAS25 Recaps – Innovative Youth Centred Tourism Ecosystem, for Youth-Led Change-Making and Sustainable Development in Kenya

August 7, 20250

Speaker: Prof Marina Novelli, Director of the Sustainable Travel and Tourism Advanced Research Centre (STTAR-C), Nottingham University Business School In her presentation, Prof. Marina outlined a broader vision aimed at challenging the existing systemic failures within the tourism ecosystem. The focus was not merely on short-term fixes, but on promoting sustainable and inclusive tourism development...

STAS STAS25STAS25 Recaps – Travellers Philanthropy: Stories VS Systems. From Feel-Good Giving to System -Aware Tourism.

August 6, 20250

Speaker: Dr. Amy Scarth, Founder, The Whys Dr. Amy Scarth’s presentation delivered a deeply reflective and critical analysis of travel philanthropy, moving beyond the often simplistic and romanticized notions of charitable giving in tourism. Drawing from a qualitative study conducted in rural communities near national parks, she invited the audience to interrogate long-held assumptions about...

STAS STAS25STAS25 Recaps – Co-creating Regenerative Futures with Communities

August 5, 20250

Speaker: Marta Gras, Enkopiro Camp, Maasai Mara Marta Gras presented a compelling case for a paradigm shift in cultural tourism interactions, advocating for more meaningful, respectful, and collaborative engagements with local communities. Drawing from her experience working with the Maasai community in Kenya, she critiqued the often superficial nature of typical tourist interactions that treat...

STAS STAS25STAS25 Recaps – Strategic Storytelling to Sell Sustainable Travel

August 4, 20250

Speaker: Marissa Volkman, Project Manager, GLP Films Marissa Volkman’s presentation, more of a visual storytelling masterclass, looked into the power of strategic storytelling in promoting sustainable travel and positioning hotels as ideal destinations for soft adventure and responsible travelers. Through striking visuals and clear narrative structure, she unpacked how stories can be used not just...

STAS STAS25STAS25 Recaps – Aligning Growth with Responsibility: Kenya’s Strategic Vision for Sustainable Tourism

August 2, 20250

Speaker: Mr. Nobert Talam, Director General, Tourism Regulatory Authority Mr. Talam outlined Kenya’s tourism sustainability strategies while presenting the country’s ambitious targets of increasing international tourist arrivals to 3 million by 2024 and 5 million by 2027. These goals are not only about growth in numbers but are rooted in a vision of responsible and...

STAS STAS25STAS25 Recaps – From Best Practices to Valuable Practices

August 1, 20250

Panelists: Mr. Alan Dixon, Ms. Miriam Obegi, Ms. Shammi Shah, and Ms. Sharon Rombo Moderator: Ms. Christine Olanga This session brought to life the concept of shifting from conventional “best practices” to “valuable practices” through real-world examples shared by industry leaders. The conversations by Let’s Go Travel Uniglobe, Saruni Basecamp, Travel 4 Purpose, and Nomad...

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STAS STAS25STAS25 Recaps – The Climate Challenge: Developing a Tourism Climate Action Plan/Strategy

STAS STAS25STAS25 Recaps – Innovation in Public Policy to Accelerate Sustainable Tourism

STAS STAS25STAS25 Recaps – Innovative Models-Community Inclusion

STAS STAS25STAS25 Recaps – Impact Investment. Innovating Differently

STAS STAS25STAS25 Recaps – Innovative Youth Centred Tourism Ecosystem, for Youth-Led Change-Making and Sustainable Development in Kenya

STAS STAS25STAS25 Recaps – Travellers Philanthropy: Stories VS Systems. From Feel-Good Giving to System -Aware Tourism.

STAS STAS25STAS25 Recaps – Co-creating Regenerative Futures with Communities

STAS STAS25STAS25 Recaps – Strategic Storytelling to Sell Sustainable Travel

STAS STAS25STAS25 Recaps – Aligning Growth with Responsibility: Kenya’s Strategic Vision for Sustainable Tourism

STAS STAS25STAS25 Recaps – From Best Practices to Valuable Practices

April 15, 2026Ladha Za Africa Culinary Awards Ceremony

January 20, 2026STTA Sustainable Tourism Trends 2026

December 3, 2025𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 - STTA Young Change Makers End Year Symposium 2025

August 12, 2025STAS25 Recaps - The Climate Challenge: Developing a Tourism Climate Action Plan/Strategy

August 11, 2025STAS25 Recaps - Innovation in Public Policy to Accelerate Sustainable Tourism

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