STASSTAS25STAS25 Recaps – From Guesswork to Game Changer โ How Data Builds Trust in Sustainable Tourism
July 26, 20250
Speaker: Dimitri Syriss, Founder, BaoTree Dimitri Syriss’s keynote presentation emphasized the critical role that data plays in building trust and driving meaningful action in sustainability. He pointed out a growing disconnect between what organizations claim in terms of sustainability and the actual evidence to back it up, coining terms such as “greenwashing” and “green hashing”...