Panelists: Amb. Paul Mukumbya, Hon. Michael Mutua, Mr. Atti Pye Moderator: Ms. Christine Olanga The panel discussion centered on advancing destination competitiveness through strategic collaboration, with sustainability emerging as a central theme across all dimensions of tourism. Panelists emphasized the need for a comprehensive approach to sustainable seafood sourcing, starting with leadership commitment and the...
STASSTAS25STAS25 Recaps – Strengthening Regional Collaboration for Tourism Competitiveness
July 23, 20250
Amb. Paul Mukumbya, Uganda Consulate in Mombasa Ambassador Paul Mukumbya of the Uganda Consulate in Mombasa emphasized a paradigm shift from traditional political diplomacy to economic and promotional diplomacy, with a strategic focus on tourism, trade, and investment. He underscored the growing importance of digital communication tools in driving this new approach. A key initiative...
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Tourism and
Sustainability