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Panelists: Mr. Alan Dixon, Ms. Miriam Obegi, Ms. Shammi Shah, and Ms. Sharon Rombo Moderator: Ms. Christine Olanga This session brought to life the concept of shifting from conventional “best practices” to “valuable practices” through real-world examples shared by industry leaders. The conversations by Let’s Go Travel Uniglobe, Saruni Basecamp, Travel 4 Purpose, and Nomad...

Speaker: Judy Kepher Gona, Founder and Executive Director, Sustainable Travel and Tourism Africa The presentation by Judy Kepher Gona addressed a crucial evolution in the field of sustainable tourism, the need to shift from the widely used concept of “best practices” to a more grounded and impactful approach, “valuable practices.” Judy made a compelling case...