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Speaker: Dr. Ruth Kimaiga, Head of Planning and Corporate Strategy, Tourism Regulatory Authority Dr. Ruth Kimaigaโ€™s presentation centered on the Tourism Regulatory Authorityโ€™s (TRA) role in accelerating sustainable tourism through the use of innovative and structured public policy. She began by grounding her remarks in the legal and institutional framework under which the TRA operates....

Speaker: Ben Peterson, Founder and CEO, Purple Elephant Ventures In his presentation, Ben presented an argument that the tourism industry is, by and large, failing to achieve genuine sustainability and regeneration. He estimated that only a small fraction around 5% of the industry truly prioritizes sustainability, while the majority engage in minimal, often superficial efforts...