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Speaker: Dr. Ruth Kimaiga, Head of Planning and Corporate Strategy, Tourism Regulatory Authority Dr. Ruth Kimaiga’s presentation centered on the Tourism Regulatory Authority’s (TRA) role in accelerating sustainable tourism through the use of innovative and structured public policy. She began by grounding her remarks in the legal and institutional framework under which the TRA operates....

Speaker: Mr. Nobert Talam, Director General, Tourism Regulatory Authority Mr. Talam outlined Kenya’s tourism sustainability strategies while presenting the country’s ambitious targets of increasing international tourist arrivals to 3 million by 2024 and 5 million by 2027. These goals are not only about growth in numbers but are rooted in a vision of responsible and...