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Speaker: Mr. Nobert Talam, Director General, Tourism Regulatory Authority Mr. Talam outlined Kenyaโ€™s tourism sustainability strategies while presenting the countryโ€™s ambitious targets of increasing international tourist arrivals to 3 million by 2024 and 5 million by 2027. These goals are not only about growth in numbers but are rooted in a vision of responsible and...

Amb. Paul Mukumbya, Uganda Consulate in Mombasa Ambassador Paul Mukumbya of the Uganda Consulate in Mombasa emphasized a paradigm shift from traditional political diplomacy to economic and promotional diplomacy, with a strategic focus on tourism, trade, and investment. He underscored the growing importance of digital communication tools in driving this new approach. A key initiative...