Over the last two decades, there have been dynamic shifts in the sustainable tourism landscape; from legislation to entry of new players and emergence and redefinition of concepts. But if you ask me where the most dynamic shifts have unfolded, I’d point straight to the social impact space. Changes here have been fascinating, and at
𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗡𝗲𝘄𝗲𝘀𝘁 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿 𝗶𝗻 𝗧𝗼𝘄𝗻! We are pleased to share that our team lead, Judy Kepher-Gona, has been appointed Honorary Professor of Sustainable Tourism at Nottingham University Business School for a period of three years from August 1, 2025. This prestigious appointment is a testament to Judy’s unwavering dedication, thought leadership, and outstanding contributions
Speaker: Charlotte Beauvoisin, Founder and Chief Creator, Diary of a Muzungu | East Africa Travel Blog & Podcast The presentation by Charlotte focused on the crucial themes of digital sustainability, the digital carbon footprint, and the intersection of conscious travel and digital branding. She highlighted the environmental impact of digital technologies, pointing to the carbon
Speaker: Dimitri Syriss, Founder, BaoTree Dimitri Syriss’s keynote presentation emphasized the critical role that data plays in building trust and driving meaningful action in sustainability. He pointed out a growing disconnect between what organizations claim in terms of sustainability and the actual evidence to back it up, coining terms such as “greenwashing” and “green hashing”
Speaker: Atti Pye, Wakijani Consultants Atti Pye’s presentation offered an insightful overview of sustainability efforts in Kwale County, emphasizing the region’s heavy reliance on tourism, which accounts for approximately 70% of its income, and its rich biodiversity. He highlighted a growing interest in eco-certification across the coastal hospitality sector, noting that six out of thirteen
Speaker: Hon. Michael Mutua, CECM, Department of Tourism, Trade, and Enterprise Development, County Government of Kwale Michael Mutua, the County Executive Committee Member (CECM) for the Department of Tourism, Trade, and Enterprise Development, County Government of Kwale, highlighted the county’s commitment to promoting sustainable tourism through a collaborative and community-centered approach. He noted that Kwale
The 10th edition of the Sustainable Tourism Africa Summit (STAS) was held on 8–9 May 2025 at the Diamonds Leisure and Golf Resort, Diani, bringing together policymakers, private sector leaders, academia, civil society, and youth from across the continent and beyond. Themed “Making Sense and Cents of Sustainability: Building Sustainable Brands,” the Summit provided a
