STASSTAS25STAS25 Recaps – Strengthening Regional Collaboration for Tourism Competitiveness
July 23, 20250
Amb. Paul Mukumbya, Uganda Consulate in Mombasa Ambassador Paul Mukumbya of the Uganda Consulate in Mombasa emphasized a paradigm shift from traditional political diplomacy to economic and promotional diplomacy, with a strategic focus on tourism, trade, and investment. He underscored the growing importance of digital communication tools in driving this new approach. A key initiative...