Panelists: Amb. Paul Mukumbya, Hon. Michael Mutua, Mr. Atti Pye
Moderator: Ms. Christine Olanga
The panel discussion centered on advancing destination competitiveness through strategic collaboration, with sustainability emerging as a central theme across all dimensions of tourism.
Panelists emphasized the need for a comprehensive approach to sustainable seafood sourcing, starting with leadership commitment and the establishment of clear policies. They noted that effective implementation requires training across all staff levels and proactive efforts to educate tourists, particularly through targeted marketing and communication.
Concerns were raised regarding the growing threats to marine ecosystems, especially from large-scale fishing operations and destructive practices such as the use of banned gear and overharvesting of reef fish. These activities, the panel warned, jeopardize both biodiversity and the long-term viability of coastal tourism.
Community engagement was highlighted as a vital component in preserving authentic local tourism experiences. Panelists stressed the importance of addressing persistent challenges such as beach harassment, which negatively impacts visitor satisfaction and community relations.
The concept of “co-opetition”โcooperative competitionโwas introduced as a powerful regional strategy. The panel explored how collaboration between Kenya and Uganda, through joint marketing efforts and the shared promotion of unique tourism assets, can strengthen both destinations. Such partnerships were seen as an essential intervention for achieving mutual benefits and building a resilient, inclusive, and competitive regional tourism.